Instagram Subscriptions vs Kajabi
Side-by-side comparison on fees, payouts, monetization, and audience ownership.
Instagram Subscriptions vs Kajabi: which one wins?
Instagram Subscriptions charges 0% (Meta cut (Apple/Google 30% in-app)) versus Kajabi at from $179/mo (monthly subscription · 0% on revenue).
On payout speed, Instagram Subscriptions pays monthly while Kajabi pays weekly. For creators where cashflow matters, the faster cadence usually wins.
For audience ownership, Instagram Subscriptions offers none email export and Kajabi offers full access (built-in email marketing). Email portability matters most for creators planning to migrate later or build a list independent of any single platform.
Best for: Instagram Subscriptions suits established instagram creators with loyal followers willing to pay. Kajabi fits course creators, coaches, community builders with established businesses.