Kajabi vs Passes
Side-by-side comparison on fees, payouts, monetization, and audience ownership.
Platform fee
from $179/mo · monthly subscription · 0% on revenue
10% · of revenue
Payout speed
weekly
instant
Minimum payout
$0
$50
Countries
Stripe- or PayPal-supported
Primarily US, Stripe-supported
Email list export
Full access (built-in email marketing)
Limited
Custom domain
Yes
Yes (subdomain)
Community features
Native Communities feature on every plan
DMs, group chats, 1:1 video calls
Best for
Course creators, coaches, community builders with established businesses
Mainstream creators, influencers, coaches wanting low-fee subs and merch
Kajabi vs Passes: which one wins?
Kajabi charges from $179/mo (monthly subscription · 0% on revenue) versus Passes at 10% (of revenue).
On payout speed, Kajabi pays weekly while Passes pays instant. For creators where cashflow matters, the faster cadence usually wins.
For audience ownership, Kajabi offers full access (built-in email marketing) email export and Passes offers limited. Email portability matters most for creators planning to migrate later or build a list independent of any single platform.
Best for: Kajabi suits course creators, coaches, community builders with established businesses. Passes fits mainstream creators, influencers, coaches wanting low-fee subs and merch.