Gumroad vs Stan Store
Side-by-side comparison on fees, payouts, monetization, and audience ownership.
Platform fee
10% · + $0.50 per sale
$29-$99/mo · monthly, 0% transaction
Payout speed
weekly
instant
Minimum payout
$10
Stripe default
Countries
Stripe- or PayPal-supported
Stripe/PayPal-supported
Email list export
Full access
Full access
Custom domain
Yes
Limited (stan.store/you)
Community features
None (storefront, not community)
Built-in communities on Pro
Best for
Course creators, artists, beginners selling digital products
Instagram/TikTok creators selling coaching, courses, and digital products
Gumroad vs Stan Store: which one wins?
Gumroad charges 10% (+ $0.50 per sale) versus Stan Store at $29-$99/mo (monthly, 0% transaction).
On payout speed, Gumroad pays weekly while Stan Store pays instant. For creators where cashflow matters, the faster cadence usually wins.
For audience ownership, Gumroad offers full access email export and Stan Store offers full access. Email portability matters most for creators planning to migrate later or build a list independent of any single platform.
Best for: Gumroad suits course creators, artists, beginners selling digital products. Stan Store fits instagram/tiktok creators selling coaching, courses, and digital products.